Commitment to innovate
Santher commits to product development that makes a difference on people’s lives. The company is proud to be ahead of the curve with products that worry about the environment and sustainability, always creating bold and memorable marketing campaigns. The development of innovative products is vital for generating value and creating a close relation with our consumers. That is one of Santher’s missions and of all its collaborators.
Find out more about Santher’s innovations on our timeline!
First ever Personal Toilet Paper campaign created by Washington Olivetto
The sustainable and economic ECO brand of paper towels and toilet paper is released
Santher produces the first ever sanitary pad advertising film starring a man for the Sym brand
Personal Kids becomes the first ever toilet paper designed for kids .
The campaign Grande Família Personal is launched
With Italian design, the Cristal dispenser lineBecomes a market cornerstone thanks to its multiple colors options.
The Snob brand kicks off a benefit for the Ayrton Senna Institute
Sym Girl is releasedWith a cartoon advertising film.
Case Sym is awarded the Marketing Best trophy 2004
Sym becomes the first sanitary pad brand to feature a gay man in its add
Personal VIP Black Brazil's first ever black toilet paper.
REVIVABecomes the first truly sustainable line of sanitary paper, with its impact reduction verified by the CETEA research institute.
Personal® VipLaunch of the new 2-ply toilet paper with new and exclusive ProMaciez formula and texture that uniquely connects softness and resistance, providing a higher economy and performance.