Innovation

INNOVATION

Commitment to innovate

Santher commits to product development that makes a difference in people’s lives. he company is proud of being at the forefront with sustainable products that respect the environment and is constantly creating bold and memorable marketing campaigns. The development of innovative products is vital for generating value and creating a close relation with our consumers. That’s is one of Santher’s and all its employees goals.

Find out more about Santher’s innovations in our timeline!

First ever Personal Toilet Paper campaign created by Washington Olivetto.

1997
1998

The sustainable and economic ECO brand of paper towels and toilet paper is released.

Santher produces the first sanitary napkin advertsing film starring a man for the Sym brand.

2000
2002

Personal Kids

Becomes the first ever toilet paper designed for kids.

The campaign Grande Família Personal is launched.

2003
2004

With Italian design, the Cristal dispenser line.

Becomes a market cornerstone thanks to its multiple colors options.

The Snob brand kicks off a benefit for the Ayrton Senna Institute.

Sym Girl is released

With a cartoon advertising film.

Case Sym is awarded the Marketing Best trophy 2004

Sym becomes the first sanitary napkin brand to feature a gay man in its advertising campaign

2005
2017

Personal Vip Black

Brazil’s first ever black toilet paper.

REVIVA

REVIVA becomes the first truly sustainable line of sanitary paper, with its impact reduction verified by the CETEA research institute.

2019

2020

Personal® Vip

Launch of the new 2-ply toilet paper with new and exclusive ProMaciez formula and texture that uniquely connects softness.

Launch of the Premium Line

Santher enters the market with its premium line for diapers – Personal Baby Premium Protection – and sanitary pads – Sym Premium.

2021

2022

Personal Baby Pants

Launch of the Personal Baby Pants diaper and construction of the new industrial park with state-of-the-art machines.

Our brands

Our brands

Personal

Personal Baby

Snob

Sym

Kiss

Santepel

Professional

Specialty Papers