About Santher



Founded over 84 years ago, Santher dedicates itself to building brands and business in the markets of consumer goods, paper for industrial use and hygiene solutions for factories, business establishments, companies, and hotels.

The company was born from the dreams of a great man: the lebanese doctor Fadlo Haidar, who, on September 23rd, 1938, acquired a land in the Penha de França neighborhood, on the east side of São Paulo, Where he started the construction of the Santa Therezinha paper factory, which operations began on december of the following year, focusing mainly on packaging paper production.

The Haidar family remained ahead of the company’s management until June 2020, when Santher was acquired by H&PC Participações S/A. Since then, the japanese multinational companies Daio Paper Corporation and Marubeni Corporation S/A are in charge of the organization.

Implementing state of the art technology, synergy solutions and innovation in both products and processes, the new stakeholders bet on Santher’s growth potential with actions being strengthened by the power of our top of mind brands: Personal, Snob, Kiss and Sym, in addition to the Santher Professional and Specialty Papers brands on the company’s B2B business units.

About Santher

Santher offers multiple lines of toilet papers, tissues, napkins, paper towels, feminine pads, diapers and baby wipes. The company produces around 180 thousand tons of paper every year, a volume that places it among the largest companies in the sector in terms of production capacity, operating in the segments of sanitary papers, personal care and away from home products. Santher has a solid leadership in the H&PC (Home & Personal Care) market with the Personal brand and it’s the fourth largest manufacturer of disposable baby diapers and feminine pads in Brazil.

About Daio

Founded in 1943, Daio is a publicly traded company that produces a large array of paper products and registered a recorded revenue of JPY 546.49 billion (BRL 27.9 Billion) on its FY3/20. Daio has a large presence in the domestic H&PC (Home & Personal Care) market and built a solid foundation in Japan, comprising all aspects of paper production and supply, including newsprint paper, printing and publishing paper, packaging paper and cardboard packaging. Daio has around 10.5 thousand employees around the world, distributed among 33 subsidiaries in North America, Chile, Turkey, Thailand, Indonesia, China, South Korea and Japan, in addition to representative offices located in Vietnam, Malaysia, Taiwan, and Russia.

About Marubeni

Marubeni is a trading leader in Japan and was founded in 1858, boasting a revenue of over JPY 6.8 trillion (BRL 133.5 billion) on the FY3/20. It operates in several markets through five business groups: Consumer Products; Food, Agriculture and Chemicals; Electricity, Energy and Metals, Machinery, Infrastructure and Financial Business and CDIO (Next generation business development). It currently operates 136 branches / offices in 68 countries and regions, with approximately 43.000 employees worldwide.3


  • 1938
    Santher’s foundation: construction of the Penha unit by Doctor Fadlo Haidar.
  • 1966
    Santher joins the consumer market with the Santepel napkin brand.
  • 1971
    In the 70’s, Santher joins the hygiene market. In 1972, the company launches its biggest brand: Personal.
  • 1975
    The Kiss brand is launched in the tissue market.
  • 1978
    The Fadlo Haidar unit is inaugurated. The Consumer Business Unit begins its operation. The Professional Unit is launched soon after.
  • 1984
    The company acquires the Governador Valadares unit, in the state of Minas Gerais. Operating until 2016, the unit was central in the expansion of the Santher brands in the North and Northeast regions of the country.
  • 1989
    The Snob brand debuts in the napkin and paper towel market.
  • 1994
    Santher joins the Institutional market with the Professional Business Unit.
  • 1997
    Santher acquires the Guaíba unit in the state of Rio Grande Do Sul. Besides the Penha Unit, the Guaiba factory attends the Specialty Paper market.
  • 2000
    Santher joins the Personal Care market with the Sym brand of sanitary pads and panty liners.
  • 2003
    Santher’s management is professionalized with the creation of a Board of Directors and the hiring of a Chief of Office .
  • 2009
    Santher joins the diaper market with the Personal Brand.
  • 2016
    The distribution center in Bragança Paulista, in the São Paulo state, is inaugurated. Built on the Fadlo Haidar unit, it’s the most modern distribution center of the tissue industry in Latin America.

  • 2018
    Santher completes its 82th anniversary and the Personal brand enters in the sanitary pads and panty liners market.
  • 2020
    H&PC Brazil Participações S/A acquires Santher. Since then, the Japanese organizations Daio Paper Corporation and Marubeni Corporation S/A are in charge of the business.



Santher produces over 180 thousand tons of paper every year. That volume puts Santher among the 15 biggest companies worldwide in production capacity. Investing in technology is the key for the company’s business model. Santher invests in high tech equipment for all its areas, starting with the product manufacturing and including the distribution and selling of the finished product to the consumer. Besides that, the distribution center in Bragança, in the state of São Paulo, is one of the best in all Latin America, with high level of automation. The distribution center also has the most modern fire prevention system in Brazil’s tissue industry. 

The company operates through three business units:



Offers solutions in personal care to all families, with brands that found their place into over 13 million households around the country. The brands Personal, Snob, Sym, Santepel and Kiss operate in the personal hygiene, paper towels, napkins, diapers, sanitary pads and panty liners, gaining the consumer preference through its quality and innovation.


Offers complete solutions of hygiene and cleaning to the institutional market that includes shopping centers, restaurants, hospitals, universities and industries. The unit’s goal is to guarantee the client’s satisfaction, providing quality and assistance and playing an innovative part on the marketplace, with a serious commitment to the environment.


Makes specialty paper for packaging of multiple products, like chocolates, candy and bread. The Specialty Papers unit was the first business venture in Santher’s history and it’s still surpassing expectations, answering to different consumer needs with excellence, quality and in compliance with the ISO9001, FSC® (Forest Stwardship Council) and ISEGA certifications. Those certifications enable Santher to supply worldwide end users, exporting to Europe, Africa, Asia, America and Oceania.


Santher’s goal is to reach excellence in branding, production and all its processes. Respecting consumers and the environment, the company develops technological solutions that are capable to reduce its impact on the environment and anticipate needs, following the changes of a sector that is in a constant state of improvement, establishing solid alliances and partnerships.




Bragança Paulista - SP
São Paulo - SP
Guaiba - RS
Alhandra - PB
Bragança Paulista - SP
São Paulo - SP
Guaiba - RS
Alhandra - PB

Our brands

Our brands


Personal Baby






Specialty Papers